The Milky Bars Aren’t On Me!

I was in my local supermarket a few days ago when I noticed a display of Nestlé MilkyBars, sporting the new artwork for the redesigned Milky Bar Kid.

A year or so ago, at the beginning of his redesign process, a few illustrators were asked to submit some designs with the idea that the one Nestlé liked best would be given the full commission.

I was one of those illustrators, and was sworn to secrecy about the whole thing.
In the end I didn’t win the commission, but now they’ve launched the new packaging I guess it’s ok to show you what I did.

In retrospect I think the piece may have been a bit too childish for them, as the new artwork looks more subtle and “grown up”.


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